Inline Insights

The European Union’s economic framework has for a long time been underpinned by advances in technology. Yet, in our rapidly evolving digital era, innovation may in some cases pose a threat to economic security. The European Commission has therefore announced that it will undertake in-depth risk assessments across a number of critical technologies. While this initiative pivots on reducing tech vulnerabilities, it also encompasses geopolitics, strategic partnerships, and safeguarding the EU’s economic interests. 

In this blog, we look at the steps the European Union is taking to regulate artificial intelligence.

Are consumers being deceived by misleading environmental and sustainability claims about products and services? "Greenwashing" is getting increasing attention from EU policymakers.  What is the European Union doing to combat "greenwashing" by companies? How does this impact businesses and what should companies expect?

This blog is based on Inline’s panel discussion “EU short-term rentals regulation: where should compromise between the EU institutions lie?” which took place in April 2023. The event brought together Ivars Ijabs MEP, Shadow Rapporteur for the STR Regulation in the European Parliament’s Internal Market and Consumer Protection - IMCO Committee; Inge Janssen, Director Public Affairs, EMEA at Booking.com and Chair of EU travel tech; and Amaryllis Verhoeven, Head of the Digital Transformation of Industry Unit at DG GROW, European Commission. You can find a recording of the event here.

The Ecodesign for Sustainable Products Regulation will establish rules on the production of goods that are sold in the EU market. These rules will cover the entire life cycle of a product, from its design to its recycling. Companies which build tech devices and online platforms which sell those devices to consumers will have new obligations.

On 7 November 2022, the European Commission published a proposal for a Regulation on data collection and sharing relating to short-term rentals. The proposed Regulation aims to establish a framework to share data between online platforms, hosts and public authorities. This blog analyses the two most pertinent parts of the proposed Regulation; it identifies the aspects that may cause friction; and it suggests how this friction could be addressed by policymakers.

Sweden assumed the Presidency of the Council of the EU on 1 January and presented its policy programme on Tuesday 17 January to the European Parliament. The programme focuses on competitiveness, security, rule of law and sustainability. In this article, we examine the digital and sustainable priorities outlined in the programme. The Swedish Presidency is expected to drive progress in areas such as cyber security, data sharing, digital identity, and sustainability.

As explained in our previous blog, the European Commission is working on a legislative proposal to ensure European businesses, consumers and governments fully benefit from the free flow of data and are empowered to make better-informed decisions. This initiative, known as the Data Act, will not only regulate data sharing among companies (business-to-business, B2B), but will also specify in which cases and under which conditions companies must share data with governments (business-to-government, B2G). This blog analyses the EU’s plans for the B2G data sharing and identifies outstanding issues for businesses.

In 2025, the value of the data economy in the European Union will be comparable to the GDP of the Netherlands. The actual impact that data will have on European economies and societies, however, will depend as much on technological advancements as on the rules that will govern data use and data sharing. In February 2022, the European Commission is expected to publish a proposal for a Regulation to facilitate data sharing and use between companies (business-to-business, or B2B) and between businesses and governments (business-to-government, or B2G). Known as the Data Act, this long-awaited initiative will have far-reaching impacts on companies, the public sector, and consumers. In this two-part series, we look at what issues the Data Act should address to harness the value of data while ensuring innovation, property rights, and privacy. This blog focuses on business-to-business data-sharing.

The recently launched EU-US Trade and Technology Council is a landmark partnership that seeks to advance transatlantic cooperation in trade, economics, and technology. This blog discusses the importance of the partnership and what it plans to achieve, as well as the main policy areas that the Council will explore.

The European Commission is planning to regulate short-term rental services across the EU to address existing market imbalances, legal uncertainty, and fragmentation. This blog investigates the policy options and considers their impact on the competing interests of European cities, professional and non-professional (peer) short-term rental providers and online platforms.

Our work, education, social interactions, and leisure time take place online more than ever before. Every day enough people to populate a city the size of Frankfurt join the World Wide Web, bringing digital technologies to new users. COVID-19 has increased reliance on technologies such as Zoom, Microsoft Teams, Google Classroom, Netflix and e-commerce platforms.

The European Commission’s ambitious new Communication on Business Taxation for the 21st century outlines its strategy on tax policy and gives an overview of the initiatives to watch out for. It aims to achieve an efficient, fair, and sustainable tax framework and focuses on changes due to digitalization. How will EU policymakers shape tomorrow’s business environment? What are the stakes for the private sector? In this blog, we explore the future of business taxation and the major changes to expect.

In March, the European Commission presented its strategy for a digital transformation of Europe: the 2030 Digital Compass. Recognising that the pandemic has exposed the vulnerabilities of Europe’s digital space and its dependence on non-European technologies, the Compass defines some bold objectives to strengthen the European digital economy. However, there are many challenges to overcome. 

This month, the UK’s Competition and Markets Authority (CMA) updated its ambitious Digital Markets Strategy. The 2019 strategy was originally meant to address the growth of digital markets and its effect on consumers and competition. The recent update reflects the work that the CMA has done since it first published the strategy - including its all-important recommendations for a pro-competition regime for digital markets - and comes as debates around digital competition continue to gather pace in the UK and beyond.

The European Commission will shortly unveil new rules on digital services as part of its agenda for shaping Europe’s digital future. In this blog we will explore what we expect to see in the Digital Services Act (DSA) and Digital Markets Act (DMA) and how they will impact the tech industry.

The European Commission’s recently adopted New Consumer Agenda frames its objectives for EU consumer policy up to 2025. In this blog we outline what it means for the tech and digital sectors, and what consumer policy initiatives we can expect.

The European Commission will launch several ambitious policy and legislative initiatives in December 2020, to deliver on its political priorities for this legislative term. In this briefing, we outline nine initiatives that will affect the tech sector.

Strengthening and deepening the Single Market is a key strategic priority for the 2019-24 European legislative cycle. Following the publication of the European Commission’s Single Market Enforcement Action Plan in March 2020, we look at the role and importance of the EU Single Market Transparency Directive in addressing market barriers, promoting the growth of the single market, and supporting a more harmonised regulatory environment for businesses.

As Europe begins the year in a state of relative stability with the EU Commission firmly in place as well as new governments in the UK and Spain, all eyes are on how policymakers will now respond to popular demand for changes to our liberal order. The tech sector could be in for a rough ride.