Are consumers being deceived by misleading environmental and sustainability claims about products and services? "Greenwashing" is getting increasing attention from EU policymakers. What is the European Union doing to combat "greenwashing" by companies? How does this impact businesses and what should companies expect?
The Ecodesign for Sustainable Products Regulation will establish rules on the production of goods that are sold in the EU market. These rules will cover the entire life cycle of a product, from its design to its recycling. Companies which build tech devices and online platforms which sell those devices to consumers will have new obligations.