Building a reputation as an industry thought leader
We helped TransferWise to maximise the impact of their campaign for fairer fees in the foreign exchange market, bringing about change in the industry and establishing a reputation as a thought leader.
For decades, banks and brokers have been charging consumers and businesses hidden fees when using their money abroad, through confusing and misleading exchange rate mark-ups. TransferWise pride themselves on offering fair fees in foreign exchange and are on a mission to bring an end to hidden fees in the industry.
To stop hidden fees in foreign exchange, TransferWise needed to build awareness of the issue with political decision makers. They needed a partner who could help them bring their Fairer Fees campaign into mainstream political debate.
To stop hidden fees in foreign exchange, TransferWise needed to build awareness of the issue with political decision makers.
How Inline helped
Inline Policy designed, organised, and managed panel events at the 2015 UK political party conferences to bring the issue of hidden fees to the attention of key policy makers and regulators within the Government.
We created events that were true to TransferWise’s innovative brand in seeking to stimulate genuine debate, push the boundaries of discussion, and generate a buzz amongst a sea of more traditional policy events. The events were standing room only and generated publicity well beyond the conferences themselves, giving TransferWise a strong platform from which to continue their campaign with policy makers.
Successes and ROI
TransferWise saw a lot of success early on in the campaign. The Conservative Party made an election pledge to stop banks and brokers from using misleading pricing in foreign exchange.
Thanks in a large part to this campaign, TransferWise is now widely considered as a thought leader in the industry and many new and established players in the credit card and banking markets have scrapped these feed altogether.
"Inline were great to work with at Party Conferences. They helped create a lively and engaging event that captured a lot of interest. Their professionalism, efficiency and attention to detail were key in making sure that things on the day went without a hitch."