Building profile and engagement with the EU institutions

Inline Policy helped on-demand mobility company, Gett, establish themselves in the EU as a significant player in the collaborative economy and build long-lasting relationships with policy makers.

The challenge

Gett, an on-demand mobility company founded in Tel Aviv that allows customers to order a taxi or courier through their website or app, wanted to expand their business in Europe.

Gett’s business model was not widely understood in Brussels, and at a time when collaborative economy guidelines were being initiated and further legislative interventions for on-demand transportation models were being considered, the company needed to have their voice heard and to establish their position in the sector.

Gett

At a time when collaborative economy guidelines were being initiated and further legislative interventions for on-demand transportation models were being considered, Gett needed to have their voice heard and to establish their position in the sector.

How Inline helped

Gett enlisted the help of Inline Policy to help them understand the regulatory landscape in the EU and to engage with the relevant institutions to put forward their ideas for regulations in the sector.

We designed and executed an outreach and engagement strategy to establish relationships with policymakers in the Commission, Parliament and Council of the EU. The briefing materials we produced for Gett helped them make their case as an important stakeholder in the collaborative economy and put forward ideas of how different ride-hailing and ride-sharing models could be regulated sensibly.

Successes and ROI

The campaign led to Gett’s senior management engaging with and establishing lasting relationships with high-level policymakers in the EU institutions.

Gett's business continued to grow and is now one of Europe’s largest on-demand car services by revenues and operates in more than 120 cities worldwide.

The campaign led to Gett’s senior management engaging with and establishing lasting relationships with high-level policymakers in the EU institutions.

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