How we help you understand and influence policy: 

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Monitoring and intelligence

With businesses facing a constantly changing set of regulatory and policy requirements it has never been more difficult to keep abreast of developments.

We give you tailored briefings that cut through the noise to identify which political and policy developments really matter to your business.

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Stakeholder engagement

We identify the policy makers who matter to your business, who influences them, and what drives their agenda.

Most importantly, we help you shape the approach and messages to engage these audiences in the most constructive and effective manner.

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Reports and newsletters

We provide you with the tools you need to easily digest a wealth of information on a regular or ad hoc basis.

These are designed to be easily shared with colleagues around your business to spread understanding of the key political and regulatory developments.

CASE STUDIES

Inline Policy Case Studies YoBike

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In 2016 Inline Policy was commissioned by Yobike, a dockless bike-sharing company, to help it enter the UK market. The company was not yet operational and had no prior track record.

Our brief was to advise on how best to enter the UK and to help execute entry into a city.

We first conducted a strategic analysis of demographic, political and competitive factors to create a shortlist of 10 cities Yobike should seek to enter. We then created tailored messaging and engagement plans to introduce Yobike to local authorities and key stakeholders in the target cities.

Within three months of our engagement, Yobike had successfully secured permission to enter Bristol and Southampton, with soft commitments for launch in other UK cities at a later date.

Inline Policy Case Studies ukstaa

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The UK short-term accommodation marketplace is evolving rapidly. Until recently the sector did not have a representative body in the UK. With increasing regulatory scrutiny and media attention on the industry, this needed to change.

Given Inline Policy’s strong collaborative economy expertise, we were approached by firms within the sector to set up a trade association and provide the secretariat function.

In March 2017, seven founder members came together to start the association, including Airbnb, onefinestay, and HomeAway. Within a year, we had formally established the association, led the creation of an industry code of conduct, and co-ordinated voluntary industry measures to aid local government enforcement work.

In doing so we have built a cross-industry policy platform from which to engage with government and Parliamentarians and grown the membership to circa 15 organisations.

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