--- title: onefinestay luxury rentals customer success story description: onefinestay offers over 10000 high-end homes to rent all around the world. Inline Policy has helped them to overcome regulatory hurdles that that prevented them from doing business in London. image: https://www.inlinepolicy.com/hubfs/shutterstock_548971651.jpg --- [![Inline Policy logo](https://www.inlinepolicy.com/hubfs/in-line-logo-horizontal-RGB-BLACK.svg "Inline Policy logo")](https://www.inlinepolicy.com/) [Talk to Us](https://www.inlinepolicy.com/contact-us) ![shutterstock_548971651.jpg](https://www.inlinepolicy.com/hs-fs/hubfs/shutterstock_548971651.jpg?width=5746&name=shutterstock_548971651.jpg "shutterstock_548971651.jpg") # onefinestay ## Campaigning for a change in the law Inline Policy were commissioned by [onefinestay](https://www.onefinestay.com/) to design and implement a campaign to secure a change in UK law that would allow them to operate in one of their target markets. ### The challenge In 2014, onefinestay, a company offering high-end homes for short-term rent around the world, faced a regulatory hurdle that prevented them from doing business in London. At the time, homeowners in the UK capital were banned from letting out their property for less than three months without explicit planning permission, meaning the business could not operate effectively in this key European market. They recognised that in order to grow their business, they needed to secure a change in the law to allow London homeowners to let their homes on a short-term basis without the need for planning permission. They sought our help to design a lobbying campaign to achieve this change in the law. ![onefinestay-case-study-page-inline-policy](https://www.inlinepolicy.com/hs-fs/hubfs/Case%20studies/onefinestay-case-study-page-inline-policy.jpg?width=601&name=onefinestay-case-study-page-inline-policy.jpg "onefinestay-case-study-page-inline-policy") In order to grow their business, they needed to secure a change in UK law to allow London homeowners to let their homes on a short-term basis without the need for planning permission. ### How Inline helped Inline Policy first helped onefinestay develop what the optimal policy framework would look like if the law were changed. We then crafted a clear set of communications materials explaining the benefits of a change in the law. With all the materials in place we developed and implemented a lobbying campaign targeting key decision makers and stakeholders, enabling onefinestay to win the support of a number of Parliamentarians. ### Successes and ROI Having won support of these key stakeholders, the UK Government agreed to introduce primary legislation to facilitate a change in law. Our lobbying work continued through the passage of the legislation to ensure it was passed without threatened amendments that would have undermined the benefits of the change. The final text passed into law as part of the Deregulation Act 2015. It is now considered one of the most pragmatic regulations governing the sector across Europe. onefinestay now offers over 400 homes in London, as well as over 2,500 homes globally, and they are now part of the AccorHotels family, a worldwide leader in hospitality. Having won support from key stakeholders, the UK Government agreed to introduce primary legislation to facilitate a change in law. ## Other Case Studies #### Gett - Building profile and engagement with the EU institutions #### Yobike - Stakeholder engagement to secure entry into the UK market #### UK Short Term Accomodation Association - Establishing a new industry body #### TransferWise - Building a reputation as an industry thought leader #### Drivy - Cross-European political and regulatory monitoring ### About ### Services ### Follow us ### Resources ### London Office [+44 (0)20 3735 5055](tel:+44%2020%203735%205055) 310 Vox Studios, 1-45 Durham Street, London, SE11 5JH ### Brussels Office [+32 (0)2 790 7387](tel:+32%202%20790%2073%2087) Avenue Louise 65, Box 11, 1050 Brussels Copyright 2024 Inline Policy Ltd 08719165 | Inline Policy Srl 0687711093