---
title: Understanding and influencing the EU
---

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# EU Training: Understanding and influencing the EU

As the single largest trading bloc in the world, corporations and governments from across the world have an enormous interest in ensuring that the EU regulatory environment promotes their products and services.

Successful EU engagement not only allows institutions to position themselves for regulatory change; it allows them to shape the regulatory environment to their advantage.

## Join Inline’s senior consultants for a half or full day training session to learn how the EU institutions work and how you can influence them effectively.

 

### Inline trainers in action

Watch our trainers on the job and hear their perspectives on what you can gain from attending one of our sessions.

## Who is the training for?

This training is for any representatives of governments or corporations that have an active interest in European Union developments and wish to influence how the EU regulatory environment develops.

 

## What will participants learn?

Inline’s training is designed to provide a practical toolkit for those who wish to successfully influence the European Union institutions. By the end of the training each participant will have the tools to be able to design and execute a comprehensive EU engagement campaign. Our trainers will cover the following areas of relevance to you:

 

• The composition of the EU institutions

• The legislative processes of the EU institutions

• How to directly engage and affect change in Brussels

• How to adapt your approach to each EU institution

• Indirect influencing at the EU level - how to magnify your voice

• Behavioural & cultural considerations for the EU institutions

• Successful EU Member State strategies to accompany an EU campaign

• Influencing the EU as a third country or third country organisation

• Building a plan for a successful soft influencing campaign

• Evaluating your EU engagement performance

 

## Why Inline?

Our trainers have an average of 15-20 years of EU policy experience and they will pass on their learnings via a mixture of trainer presentations, case studies and interactive sessions which ensure an engaging learning experience. Much beyond passing on theoretical knowledge of how the EU works, participants will gain practical tips and strategies on how to make an impact at the EU level, for whatever level of resource that you have at your disposal.

 

## FIND OUT MORE

[Learn how Inline Policy helped

](https://www.inlinepolicy.com/case-studies-inline-policy)

## Why Inline

“Inline were great to work with at Party Conference. They helped create a lively and engaging event that captured a lot of interest. Their professionalism, efficiency and attention to detail were key in making sure that things on the day went without a hitch.”

#### Jo White, Director of Communications, TransferWise

#### [Find out more >](https://www.inlinepolicy.com/case-study-transferwise-foreign-exchange-market)

"Inline Policy are a fantastic agency to work with who operated like a natural extension of GCP. Their knowledge, contacts and engagement with governments, key policy makers and other strategic influencers within the climate finance space was second to none. What's unique about Inline Policy is their ability to provide a comprehensive service combining great external affairs advice and support with transparent and measurable reporting."

#### Rachel Mountain, Head of Communications, Global Canopy Programme

“Inline provided astute strategic advice on political and regulatory challenges across all of our global markets. Their ability to craft thoughtful and compelling position papers, to provide immediate guidance on how best to respond to policy and media developments, and to tailor their political analysis to our business imperatives, made them a highly valued extension of our team. Their dynamic and personable team were always able to offer solutions at short notice, and I would have no hesitation in recommending them to others.”

#### Donata Lees, Communications Director, Deliveroo

“Inline efficiently organised campaigns for us across European markets. They were quick to spot regulatory trends and analyse how they might impact our business. They are now a strong ally to our company and sector and their advice has been invaluable to us.”

#### Adeline Cantais, General Counsel, HouseTrip Limited

#### [Find out more about our work with UK Short Term Accommodation Association >](https://www.inlinepolicy.com/case-study-staa-short-term-accommodation)

"Inline played an integral part in YoBike’s success when we entered new UK markets. The team’s expertise in local government informed our business strategy at the early stages of our growth and meant we were able to quickly move into new markets. I never hesitate to recommend Inline to my contacts." 

#### Jade Ebenezer, Director of Business Development, YoBike

#### [Find out more >](https://www.inlinepolicy.com/case-study-yobike-dockless-bike-sharing)

"Inline provide us with the information and insight we need across legislative, policy and regulatory developments in France, the EU, the UK and a number of other European markets. Their briefings are always timely and provide the right level of information to help us pilot our public affairs strategy. Their work and insights contribute to bringing value to our business."

#### Sviatoslav Beysens, Head of Public Affairs, Drivy

#### [Find out more >](https://www.inlinepolicy.com/case-study-drivy-political-and-regulatory-monitoring)

![testimonial-image.png](https://www.inlinepolicy.com/hs-fs/hubfs/Testimonials/testimonial-image.png?width=204&name=testimonial-image.png "testimonial-image.png")

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#### Name - Position

## Insights

### About

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### Resources

### London Office

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310 Vox Studios,  
1-45 Durham Street,  
London, SE11 5JH

### Brussels Office

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Avenue Louise 65,  
Box 11,  
1050 Brussels

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