While discussions continue on the European Commission’s proposals for a harmonised Digital Services Tax, a number of different approaches to taxing online service providers and platforms is emerging across Europe. With the UK the latest EU country to consider going it alone, we look at who is proposing what when it comes to digital services taxes.
According to a recent report, the total global spend on advertising will reach £320.5bn over the course of this year, boosted by 17.1% growth in internet advertising. The growth of the “adtech” industry is dramatically changing the way that advertisers, publishers and consumers interact. This article will look at a key technological driver of this growth, known as real-time bidding (RTB), and explore what we can expect from this in the next decade.