Inline Insights

Few policy areas fit neatly within the remit of one regulatory authority or government department. Online advertising is no different. Earlier this year, we evaluated proposals by DCMS and the UK’s competition regulator to regulate digital marketing. Building on this jigsaw of stakeholders, we examine the latest strategies developed by another critical policymaking actor - the Advertising Standards Authority – and its recent efforts to defend what was historically its territory.

Even with the UK’s digital marketing sector still grappling with the aftershocks of GDPR implementation in 2018, further regulation has been brewing over recent months. The UK Government undertook a consultation on online advertising earlier this year, which it is expected to respond to imminently with new policies in mind. Indeed, it seems if not 2020, then 2021 might be the next watershed moment for the industry. Drawing from recent developments over this summer - including the latest proposals of the Competition and Markets Authority, and the evaluation of the current framework in a DCMS-commissioned study – this blog post will map out what this new wave of regulation might look like.

The Government responded earlier this month to the Digital, Culture, Media and Sport (DCMS) Select Committee’s recommendations on ‘immersive and addictive technologies’. While it establishes a commitment to proportionate and enabling regulations for the virtual (VR) and augmented reality (AR) industry, both the Committee and the Government miss a trick by failing to see beyond initial gaming applications. Greater understanding of the broad scope that the technology potentially offers will be critical if the UK is to sustain its status as a leader in the space.

The grand-scale struggles of power between international superpowers might appear a far cry from the everyday business of a technology company. However, in reality, geopolitics has very tangible implications for corporates within the tech sector, and the tug of war taking place over the direction of industry standards is a prime example.

Facial recognition technology is controversial amongst consumers, and a lack of clear rules about how to apply it has caused concerns amongst both the public and regulators. However, the benefits in certain contexts are there for all to see, and the race is on between business and lawmakers to shape the regulatory landscape.

In recent years, the regulation of policy areas like privacy, genetically modified foods and pollution has shown that different countries can take wildly divergent approaches. The regulation of noise is a similarly subjective issue of great relevance to the emerging tech of electric vehicles and drones, in particular.

While there has been no shortage of political attention paid to the development of 5G mobile networks, a significant proportion of the UK public remain unconvinced of the benefits. Could Augmented Reality (AR) be the 'killer app' to drive 5G adoption?

With immersive technology increasingly being used across a wide range of industries, our new report assesses the policy questions that will inevitably arise as what was previously a high-tech novelty becomes mainstream.

 In the latest sign of ramping up political interest in immersive technologies, the House of Common's Digital Culture Media and Sport (DCMS) Select Committee has announced an inquiry dedicated to finding out more about the sector, and determining possible avenues for future regulation.

The many and varied ways in which drones have already been deployed to aid the public sector are often overlooked. Some of the most significant examples include emergency services, environmental monitoring and protection, and infrastructure maintenance and inspection. 

The UK Government has positioned itself an avid supporter of the immersive tech sector. It is nurturing the fledgling domestic industry through a range of mechanisms, including funding, tax incentives, mentorship and practical support.

Jeremy Wright MP has big shoes to fill, succeeding an unquestionably pro-technology Secretary of State for Digital, but might his lack of previous interest in the sector actually be a good thing for the tech industry?

In a modern world that is churning out technological innovations in sectors that did not even exist 20 years ago, many people will have common conceptions of what constitutes ‘disruptive technology’: the rise of robots, smart cities and self-driving cars. And yet, equally disruptive are the technologies that are developing within sectors that have prospered for centuries.