Industry momentum draws policy focus
Immersive technology is increasingly becoming the focus of not only experimental tech start-ups, but equally multinational corporations, with a wide scope of diverse applications and use cases. This scale of technological disruption has now begun to turn the heads of governments, politicians and regulators in the UK, the EU and worldwide.
What is immersive technology?
Immersive technology is an umbrella term under which several types of technology fit:
- Virtual reality (VR), where a 3D environment or image can be interacted with in a seemingly real way;
- Augmented reality (AR), where a user’s real world experience is enhanced with additional overlays that are not anchored to or part of reality;
- Mixed reality (MR), where synthetic content is overlaid on the real world and is capable of anchoring itself to and interacting with it in real time;
- Haptics, that can recreate the sense of touch and thus immerse a user even further.
Policy dilemmas to be addressed
While the breadth and range of immersive technology forms and applications means that each company will have slightly unique issues to consider, the core nature of immersive technology will present three key battlegrounds in the coming months and years: content regulation, ethical data management, and rights and responsibilities. You can read more about these in our report here.
Want to know more?
If you are interested in talking to us about these issues and how we can help your business navigate the emerging political and regulatory landscape, please get in touch.
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