How we help you build successful campaigns:

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Campaign strategy

In this time of significant political change and instability there are a wide range of campaign approaches that can be used by businesses to influence policy makers. We will design a bespoke campaign strategy to achieve your objectives.

We are experts at delivering the full range of campaign techniques including media engagement, academic research, grassroots mobilisation, polling and organisational alliances.

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Direct lobbying

A key part of most campaigns is direct lobbying of decision makers and those who influence them. We will identify the targets, develop messages they will be most receptive to, and arrange appropriate opportunities for you to meet them.

All of our lobbying work is conducted to the highest ethical standards and is declared to the relevant transparency registers in the UK and EU.

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Coalition building and association management

Creating a coalition of like-minded companies, or partnering with voluntary sector organisations are powerful campaigning tools.

We will identify valuable allies who share your objectives and help you manage ad hoc campaign groups or formal industry associations.

CASE STUDIES

Inline Policy Case Studies onefinestay

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In 2014 Inline Policy was commissioned by to design and implement a campaign to secure a change in UK law to legalise short-term letting in London without the need for planning permission.

We first helped onefinestay develop what the optimal policy framework would look like then crafted a clear set of materials explaining the benefits of such a law change. Having successfully won support of a number of Parliamentarians, the Government agreed to introduce primary legislation to facilitate a change in law. Our lobbying work continued through the passage of the legislation to ensure it was passed without amendments that would have undermined the benefits of the change.

The final text, passed in 2015, is now considered to be one of the most pragmatic regulations governing the sector across Europe.

Inline Policy Case Studies Gett

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In 2015 Inline Policy was commissioned by Gett, the global on-demand mobility company, to devise and execute an engagement strategy with the EU institutions.

Gett’s business model was not widely understood in Brussels at a time when collaborative economy guidelines were being initiated and further legislative interventions for on-demand transportation models were being considered.

We built a stakeholder engagement campaign that established Gett’s position in the collaborative economy and put forward ideas of how different ride-hailing and ride-sharing models could be regulated sensibly.

The campaign led to Gett’s senior management engaging with and establishing lasting relationships with high-level from the EU institutions.

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ARE YOU TAKING A PROACTIVE APPROACH TO POLICY AND REGULATION?

Changes to policy and regulation can significantly affect your current business operations and future growth prospects. As a business leader, monitoring trends and engaging with decision-makers should be a priority, but do you have an appropriate strategy in place?

A GUIDE TO NAVIGATING POLICY AND REGULATION FOR INNOVATIVE BUSINESSES

Discover how to build an effective strategy for steering and shaping the political and regulatory playing field in which your business operates.

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